Trades And Local Businesses

We filter out the time wasters & book qualified people straight into your calendar

A lead means nothing. The system behind it means everything.

Book a 20-minute audit

Three results, side by side

€40,000 to €50,000
Matthew, Form 32
Formwork and insulation
Extra revenue this year on last year
£45,000
Brian, CRI West Midlands
Conservatory roofs
Extra revenue in 3 months. 6 extra jobs from £1,755 of ads.
€18,000+
Impulse English Academy
Our own business
Revenue every month, with 220+ students every month
See the proof for each one
A finished CRI West Midlands conservatory roof, with the crew up on top

Time wasters cost you more than you think

People shopping around for the cheapest price take you away from your work. They ring while you're on a roof or under a sink. You ring back at nine o'clock at night, drive out, price the job and never hear from them again.

Every hour spent on them is an hour you're not earning, or not at home. Most marketing companies make this worse, because they get paid for sending you more names and phone numbers, whether those people are serious or not.

The timber frame of a new conservatory roof

We only book qualified people

A qualified appointment is someone in your service area who meets your budget, wants to start within the time you've set, and wants a quote now. We agree those criteria with you before we start.

Anyone who doesn't meet them stays out of your calendar.

You only pay when it works

A roofer from CRI West Midlands taking off an old conservatory roof

Most agencies get paid first. Whether your phone rings or not, the invoice arrives at the end of the month. Matthew paid an agency €4,000 and didn't get a single call.

We work the other way around.

We only do well when your calendar does.

No monthly fee

You're not paying us to try.

Commission on qualified appointments only

If we don't book the right people, we don't earn.

How it works

A CRI West Midlands roofer at work on a new conservatory roof
1

We agree who you want

The jobs, the areas, the budget and what counts as qualified.

2

We run the ads

Aimed at the work you'd rather be doing, using high-performing creative and video to attract the right people.

3

We follow up every enquiry

Within minutes, while you're busy on the job.

4

We filter out the time wasters

Where are you, what's the job, what's the budget, when do you want it done? Anyone we send to you is price qualified and looking to start work ASAP.

5

The real ones go straight in your calendar

A name, an address and a time. These are price qualified and ready to be quoted.

You stay in the loop the whole time, and your part is small.

Brian sent us some footage that he had, Matthew gave us some photos of past work and a couple of short videos, and that was about it.

Two business owners, in real numbers

Matthew, Form 32

€40,000 to €50,000

in extra revenue this year on last year

He'd paid an agency €4,000 and got no calls. Working with us he has work booked six weeks out, and he says so himself on video.

6 weeksof work booked ahead
"I think we're looking at like 40 or 50 grand more this year than this time last year."

Matthew, on video

A finished CRI West Midlands conservatory with a new tiled roof

Brian, CRI West Midlands

£45,000

of work in three months

A very small business, run by Brian himself. Six extra conservatory roof jobs in three months, from £1,755 of ads. That's 25 times his ad spend back.

For every £1 he put in, he got £25 back.

6extra jobs
£1,755spent on ads
25xhis ad spend back

If one job is worth thousands to you, you don't need hundreds of leads. You need a handful of the right people in your calendar.

Watch Matthew and see Brian's numbers

We built it in our own business first

Danny Fitzpatrick at a marketing industry event

Danny Fitzpatrick owns Impulse English Academy in Madrid, a real premises with staff, rent, a payroll and 220+ monthly students. It has 5.0 on Google from 193 reviews. He runs its marketing from Ireland using the same system we'd put into your business, with every cost tracked from lead to new client.

€18,000+revenue every month
220+students every month
5.0on Google from 193 reviews

Nothing is sold to a client until it has worked there. Read Danny's story

Impulse English Academy, 5.0 from 193 Google reviews

What working with us is like

You deal directly with Danny. Everything your customers will see, you approve first. Every booking shows where it came from.

Danny Fitzpatrick, founder of Danu Local

Questions from business owners

Yes, there's no monthly fee. You pay the ad platform directly for your ads, and you pay us commission on the qualified appointments we book.

We agree the criteria with you first, then ask every enquiry about their area, the job, their budget and when they want it done. Only the people who meet what you agreed get booked in.

They don't get booked in, unless cheapest is the work you want. Someone ringing round for a rough price on a job they might do next year isn't a qualified appointment.

We don't. A lead is a contact you still have to chase. We book appointments with people who meet the criteria we agreed with you. All of these leads and enquiries are exclusively yours.

Very little. We need photos of your past work and a short call to agree who you want. After that, you approve what goes out and turn up to the appointments.

Local businesses, contractors, builders, roofers, plumbers, electricians, and bathroom and kitchen fitters.

We look at where your enquiries come from, what happens to them next and where they get lost. If we can help, we'll tell you how. If we can't, we'll tell you that too.

Book your 20-minute audit

Tell us what you do and where you do it. By the end of the call, you'll know what's working and what's leaking. Pick a time below and you'll speak to Danny directly.